Impact

Contributing measurable outcomes to successful businesses through design.

Stylized 3D AI-generated image of different charts. The image represents measurable impact.

Creating impact for

Growth illustration

Growth

that drives measurable business results

Engagement illustration

Engagement

through meaningful, seamless experiences

Satisfaction illustration

Satisfaction

by meeting or exceeding user expectations or need

Design that delivers.

I lead with clarity, connect cross-functional teams, and drive measurable outcomes across people, processes, products.

I currently lead a team of designers shaping the products, technology, and workflows that power Walmart's advertising business. From retail media tools to AI assistants, our work directly contributes to ~29% year-over-year growth over the past year and we're building on that momentum. In the news

+33% YoY growth

Past 2 years growth

+12x ROAS

Return on Ad Spend

+$23 avg ad spend

Increase per customer

User type growth

Last year YoY increase

Archives.com

I co-created and led the design of Archives.com — a historical records search engine built to make family history research more affordable and accessible. Working closely with Inflection's founders, I helped shape the product from the ground up. Over the years, we improved responsiveness, expanded international access, and refined the user experience. After three years, the site was acquired by Ancestry, where we continued evolving the platform post-acquisition. In the news

$30m+ revenue

Repeat growth year over year

Co-created and launched
Acquired for $100m
International, mobile

500k paying subscribers

Growth over 3-4 years

SurveyMonkey Enterprise

Enterprise Administration

A centralized hub for admins to manage security, control, and visibility at scale — giving a growing suite of enterprises the tools they needed to stay coordinated and secure. Built to support teams of thousands during a period of hyper-growth. In the news

6,600+ enterprise customers

Growth from 2016-2020

+20 NPS improvement

NPS growth from 2016-2020

SurveyMonkey Teams

We designed features that made it easier for teams to join and work together, manage their accounts, and get things done without needing managed support. All while growing adoption faster than anyone expected.

25k new teams

In first year

$10m over projections

Annual revenue vs projections

2 → 3.5 avg team size

More people per team

2x LTV increase

Lifetime value per customer

Curious about my approach?

Get in touch to learn more about my work, request case studies, or to inquire about working together.

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